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Marketing

If you're an idea person full of creativity and business savvy, marketing may be for you. A marketing degree can put you at the door of advertising agencies, marketing firms, corporations and non profit groups.

All organizations need people to perform marketing activities, from the U.S. Postal Service and religious organizations to the corner grocery store and Fortune 500 companies. Marketers must possess certain skills such as the ability to execute marketing plans and the technical competence to recognize customer's needs and satisfy them with their firms' products. Marketing provides one of the brightest career paths for rapid advancement in business. Whether in manufacturing industries, financial services, health care, or professional services, companies frequently pay high salaries to people who can develop new products, use marketing research to stay abreast of emerging trends, and overall, create sales. Broad areas of opportunity in marketing include marketing research, sales, purchasing, advertising, distribution, retailing, and direct marketing.

 *If economics fulfills social & behavioral science component, student then has a free upper-division business elective.

Below is a suggested course of study to complete the BBA in Marketing in four years. The courses suggested by the College of Business for the Ãå±±ÂÖ¼é Core Curriculum are included in this plan. To see a complete list of course options, see the UTEP Degree Plans tool at  

You can find more information about this major here.

For more information about career opportunities available for this major, visit the “What Can I Do with this Major?” and “Mining Majors” resources available from the Ãå±±ÂÖ¼é Career Center  here

Contact Us

Marketing, Management and Supply Chain
Business Room 230
Phone: (915) 747-5185
mktgmgmt@utep.edu